In recent decades the green revolution has become a global phenomenon that generates trillions in revenue annually, and is increasingly critical to the success of any business. Ensuring your business plan includes an eco-friendly element is critical to ensuring you thrive – particularly on an international scale – as the success of your business is increasingly determined by its ability to align the value of your products and services with eco social values.
Running a sustainable business begins (and to some extent ends) with learning to do more while using less. The reduction of waste is obviously in the best interests of the planet, but there are also many ways that going green will help you make green in your business.
Creating an eco-friendly business plan has a lot of great benefits. It’s excellent publicity, allows you to reduce cost, and doesn’t have to cost a lot (if anything) to create. It can also be done with very little effort, so really what do you have to lose?
A green business plan can be easily started with small changes, which not only won’t cost you anything, but will quickly start saving you money. Simply switching off your equipment and lights when you close the doors for the day can significantly lower your energy usage and (consequently) energy bills. Further ways of eliminating waste can easily be incorporated, and pretty soon you’ll find your business is running in a far more eco-friendly way.
Take it one step further and invest a little money in improving the green profile of your business, and you will find you’re saving even more. Yet the bottom line for any business is always going to be the bottom line. Before you start implementing new measures throughout your company it’s natural to want some reassurance that they are genuinely going to be of benefit.
Here’s our complete guide to easily creating an eco-friendly business plan, and ensuring you’re taking your company in the right direction for both the planet, and your wallet…
Creating A Green Business Plan…
Having a business plan is much like ensuring you have the SatNav connected and up-to-date before you set off on a trip. You need a roadmap providing a clear path to achieving your goals, which paints a compelling but realistic picture of your business vision.
It should answer any core questions concerning your strategy, outline your competitive advantages, your potential for growth, and aspects relating to human resource requirements as well as financial projections. Beyond this it should encapsulate your brand’s ethos, and having an eco-friendly slant has a lot of huge benefits.
You’re aiming for a winning combo of realistic documentation and sales pitch that provides investors, customers, and colleagues with a compelling message.
Sustainability is a mega trend at the moment when it comes to writing business plans. Just taking oil as the most recent example of unsustainability where commodity prices are concerned, there’s a huge disruption in stock prices as a result, which can have a massive impact on the success of any business.
The disruption of supply chains has become a norm in the corporate world due to dwindling resources and weather anomalies caused by global warming. It’s simply best practice for a modern business to include a sustainability policy in their business plan.
When crafting your business plan, bear in mind a few key realities of the modern business sphere, including:
- The rise of social media as the millennial platform of choice for making purchase decisions and assessing a brand’s worth, values, and level of social responsibility.
- Authenticity – your green plan needs to be genuine, and accurately reflect your ethos and the measures you will take within the business. Make sure you can follow through on plans for tackling social issues including product safety, climate change, and labor practices.
What Going Green Means To Your Business Plan…
At the end of the day, investors invest because they believe they will make money from your business. They see the value of what you’re offering (or proposing) and believe there is a customer base ready to buy into it.
Trying to win business or investors on the back of nothing but a desire to further the greater good is a tough sell. And yet, a business is fully capable of being viable as a money-making-machine, and still doing its part of the planet. Having a business that’s both attractive to investors from a profit and planet perspective delivers a double whammy that’s tough to resist.
Investors are well aware that customers will buy into a business that’s capable of both delivering value, and upholding values.
The corporate world’s supply chain is increasingly green, and investors are searching for business plans that reflect this rapidly changing reality. If you’re capable of competing in your industry while including sustainability and a high level of corporate social responsibility in your business, you’re going to be an attractive prospect.
This is largely due to investors being highly averse to risks such as supply chain disruption, commodity price volatility, and increased government regulations. Ensuring you’re working to a plan that’s sustainably mitigating these risks will give you a serious competitive advantage when it comes to attracting investors.
Incorporate Sustainability Into Every Step…
So demonstrating sustainability in all your business decisions is the name of the game when it comes to going green. There’s nothing less inspiring than a supposedly ‘eco-friendly’ company who are failing to improve the green principles and sustainability of their brand. People will happily fall in love with a business that is truly dedicated to an environmentally friendly approach, if you’re failing to incorporate effective sustainability measures, you’re not the paragon of eco-virtue they’re looking for and they will go elsewhere.
Plans For Raw Materials…
Decreasing the level of raw materials used by your business through improving operational efficiency is a great place to start creating sustainability. You can also buy durable equipment and materials that will last longer, and non-toxic materials such as water-based paints (as opposed to solvents) that will cause less pollution.
Another easy way to create a green raw materials plan is to use as much recycled materials as possible, such as post-consumer waste paper, or reclaimed lumber. Recycling and waste you create, and reducing the amount of packaging on your consumables to reduce waste overall are also good strategies. Team up with other business in your area to share the cost of recycling.
Plans For Water Sustainability…
Another easy way to ensure sustainability is to review your water usage. Eliminate as much was as possible by repairing or replacing an leaks, turning off water whenever it’s not in use, and reducing your water pressure where possible.
Purchasing equipment that’s energy-efficient can save you a subsantial amount on your energy costs – up to 75%. As the same time, you can use technological trickery such as occupancy sensors to ensure lights and other energy-guzzlers are only on if someone is actually there to use or need them.
Small touches like adding reflectors to your light fixtures and switching to energy-efficient bulbs, and modulating light and temperature using windows and blinds can make a big difference. But the biggest change you can make is switching to alternative sources of energy, such as solar panels or wind turbines.
Fuel Reduction Plans…
Finally, be sure that your business plan includes a green fleet of electric vehicles and the use of an electric charging station for employees and visitors to your company. Including EV in your business plan is a great way to not only improve your sustainability and green credentials, it’s also an excellent addition of a passive income stream, and great PR. With funding available to help cover the costs, it’s an absolute no-brainer. Get in touch today to find out more about bringing the rEVolution to your business…